Business Start-Up

If a corporation is going to continue to grow in today's world, it must do primarily two things. One is to understand our customers and the markets we are trying to provide to. To do this we must be able to step outside ourselves and view things with a fresh pair of eyes. To date because of technology and the Internet and Television merging, our markets, our customers are setting and driving the pace in which we have to do business. In order to find and provide to these available markets, we must always stay grounded and relate everything back to what our business is interacting with, “life.” Business Anthropology Info and TV created by U4H are geared towards understanding our corporations, markets, and available technologies.

The second thing a corporation must do is have a web presence that is an accurate and true extension of that entity. Corporations must understand where technology is going and harness the merger of Internet and Television. A corporations understanding of every aspect of its products and/or services offered is not enough. There is no corporation without sales, and online sales today haven't reached their potential because what is reaching the customer today are flat Internet pamphlets with some graphics already obsolete. The .com's have been outpaced by the technological advancements and adaptations and will struggle to remain viable. The .com's will have limited effectiveness if they don't adapt and work within a Global Web Presence. The power of a .com and .tv channel together with other universally recognized top level domains (.org, .net, and .info) functioning as peripherals create endless opportunities. GoDaddy’s Web Presence is an excellent example of a true and accurate representation of a corporation. GoDaddy utilizes a number of globally recognized domains to provide dynamic web sites and information to a variety of markets.

Office & Operations

In order to have a successful business and be a leader you must serve your customers--serve people. You must always keep in mind that your corporation is interacting with and comprised of "life." It is important to set goals, and those goals can remain fixed, but the path or direction you take to achieve those goals is subject to change.

In addition to day-to-day operations it is important to have a Web Presence that is an accurate representation of your corporation, and be used as an invaluable interdepartmental tool for your employees, as well as for your corporation’s patrons. If a corporation is going to continue to grow in today's world, it must harness the merger of Internet and Television. A corporations understanding of every aspect of its corporation and products/services offered is not enough. There is no corporation without sales, and online sales today haven't reached their potential because what is reaching the customer today are flat Internet pamphlets with some graphics already obsolete. The .com's have been outpaced by the technological advancements and adaptations and will continue to remain viable.

A Web Presence capable of adaptation and refinement will increase your overall day-to-day efficiency. A Web Presence that is Search Engine Optimized having information where it is expected to be and easily accessible will allow your customers to educate themselves and find relevant folks to contact immediately.

The most important thing to remember in your day-to-day operations is that FAILURE does not exist. “Failure” is “Success” spelt incorrectly and as long as you learn on a daily basis, you are closer to achieving your goals and aspirations.

Technology and Software

If we are going to talk about technology, we must discuss the ways technology is being utilized today. Dropping technological costs and the trends of Internet users are forcing technology to change and adapt. Where the software of your computer ends and where the World Wide Web begins is increasingly interwoven and more difficult to distinguish between. In addition to that, today computers are not the only technological devices used to "surf" the World Wide Web. Web sites are no longer static pages of information or flash, they are becoming pieces of software i.e. content management systems (CMS). One reason for this is a web site that is a piece of software can be a calculable machine capable of being updated, refined, and built upon. Web presences consisting of sites developed with a CMS backbone can be instantly updated and can be compatible across technological devices and Internet browsers. Speed is of pinnacle importance, people can access computers and the Internet almost everywhere, and with this expanded access comes expanded expectation.

The expectations of people create societal trends and how they regard sources of public/commercial information and how they access this information has changed. Generations introduced to the Internet at a young age, who have lived with access to the Internet their entire lives, and who use the Internet in functional and purposeful ways daily search and use the Internet differently than most other generations. Web sites becoming software, the behaviors of Internet users and the merging of the Internet and Television has given birth to a “new entity” and “new age.” This new entity brings the static information of .com and the dynamic flow of television on .tv channels together. An Internet .tv channel is a necessary foundation in the creation of a Global Web Presence. Global Web Presence is a structure and Internet solution developed by U4H utilizing a .com and .tv with other TLD's as peripherals.
 
The way technology is being utilized today has forced technology to change and adapt. Viewers are moving away from their Televisions to their computer screens. Nielsen//Net Ratings (March 2007) calculated the number of Internet users in the United States as 208,907,282. Between 2000 and 2007 Internet users increased in the US by 25.1% or 84,907,282 users. The merging of the World Wide Web and Television has created a "new entity" and a "new age." This new entity brings the static information of .com and the dynamic flow of television on .tv channels together. This new age allows users to have more tangible and engaging experiences.

The merging of the Internet and Television has given birth to Internet Television Channels (ccTLD .tv). An Internet .tv channel is a necessary foundation in the creation of a Global Web Presence. These .tv channels must deliver to users what they expect: video, and engaging interactive media. These .tv's need to be synchronized with the established functions of the .com's. A .com and .tv are structured differently and when used in tandem are natural complements.

What will the .tv add to the already established functions of the .com? The .tv is the missing half necessary to build your own world and Global Web Presence within the Internet. Only a .tv channel frees you from the constraints and costs of advertising on traditional Television. Utilizing a .tv channel will give you freedom of expression and unlimited marketing opportunities. Unity 4 Humanity, Inc. is pioneering, creating, and shaping the world of Internet Television Broadcasting and Dot TV Channels. U4H, Inc.'s Dot TV Guide lists developed and undeveloped .tv channels. Dot TV on Demand showcases developed .tv channels that allow users to watch what they want, when they want.