Many corporations make the same mistake in slow economies—they cut marketing. History proves marketing must never take a backseat, especially in a slow economy. Those corporations that invest in marketing campaigns regardless of the economy are those that come out ahead. Many corporations today are exploring alternative forms of marketing, promotion, and advertisement. In a slow economy only corporations with a true understanding of their markets and access to all available markets continue to thrive.

More and more corporations are abandoning traditional advertisement mediums like commercials and investing in the only marketing campaign that harnesses the Internet Television Merger. Commercials are becoming interactive shows and corporations are becoming Networking Giants through the utilization of unique Dot TV Channels. Video and .tv are proving to be the most demanded and engaging media; Unity 4 Humanity’s Core Team continues to set the standards.

In a slow economy your marketing must position you in the best possible light. You must stand alone and apart from your competitors. You must meet customer’s expectations. A .tv Internet Broadcasting Channel is immediately recognized and expected by today’s Internet surfers. To explore established .tv channels and enjoy the rich content corporations are creating go to .tv on Demand.

According to Nielsen//Net Ratings, during June 2007 the average person visited 63 domains spending 33.5 hours per month, but stayed on a site for an average of 48 seconds per page. In the work environment the average person visited 111 domains spending 77.5 hours online, but had a page stay of 55 seconds. A .tv channel and Global Web Presence changes these Internet habits and statistics. A Global Web Presence allows Internet users to move within your domains and explore your rich content. How long Internet users stay on one of your site pages is irrelevant. What matters most now is how long they stay on your Global Web Presence, where they go, what they find, how they interact, and what do they do to generate revenue.

Unity 4 Humanity, Inc. in April 2006 began defining, creating, and pioneering the world of .tv Internet Television. Dot TV Channels are the only globally recognized country code top-level domain having dual meaning representing the island nation of Tuvalu, and TV (television). Introduced in 1996, .tv was marketed from its conception for use in television-related industries, and with no restrictions it can be registered/used for any purpose. “TV,” next to “OK” is one of the most recognized abbreviations in the world. Unity 4 Humanity, Inc. is the first to change the web extension from “http://www” to “http://Channel”® for all .tv TLD’s in its Global Web Presence in an effort to maintain/create a standardization of this TLD. .Tv’s are known as Internet Television Broadcasting Channels. In the scope of a Global Web Presence they entertain, inform, and create an interactive experience with media-rich content that works in tandem with an established .com.

The development of .tv channels begins with video. Video is an expectation with Internet users. Video can be entertaining, informative, interactive, and engaging. The possibilities with a .tv channel are endless and have propelled a new generation of Internet interaction. Today's customer craves information but will not search through pages of static print and chaotic information. He has little patience and is not willing to navigate through web site pages aimlessly, or to frequent web sites with unchanging content/feels.

The expectations of people create societal trends and how they regard sources of public/commercial information and how they access this information has changed. Generations introduced to the Internet at a young age, who have lived with access to the Internet their entire lives, and who use the Internet in functional and purposeful ways daily search and use the Internet differently than most other generations.

Speed is of pinnacle importance and nothing delivers information faster than video. Users are able to access the Internet through mobile phones and other hand held devices taking the Word Wide Web and now Television with them wherever they go. With expanded access comes expanded expectation and only .tv channels deliver and meet these expectations. With video solely on .tv channels, the credibility of video as entertaining and informative is established and the credibility of the .com returned. Within another site video and all other elements vie for the attention of users. Global Web Presence and .tv channels clarify and simplify functionality and allow each domain to focus on its own separate potentials for growth. Video on .tv channels is not viewed as an advertisement, or clip--they are Dot TV productions and shows.

*Dot TV Channels are not to be confused with Social Networking Sites which are nothing more than glorified parked pages. If you are interested in learning more about .tv channels please explore Unity 4 Humanity, Inc.'s Global Web Presence. If you wish to enjoy and view established .tv channels please check out Dot TV On Demand.